Matrix Mail^sm Achieves Results

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Take your direct mail marketing to the next level

Case Studies Results White Papers Home Products & Services Profile/About Us The Biltmore Group 430 N. Milwaukee Avenue Suite 5 Lincolnshire, IL  60069 e-mail or call us at: 847-276-2676 fax 847-276-2699

With Matrix Mailsm, you can now reach your high priority customer households each month with minimal effort while delivering superior, dependable and measurable results. Matrix Mailsm places the emphasis on multiple contacts with the same customer.  Similar to radio and television advertising, the more times a customer receives your message the greater the likelihood they will buy from you.  Biltmore's Matrix Mailsm provides everything you need for success.  We: Recommend which households are most likely to buy particular products. Write letter copy for you. Program and manage the database needed to run Matrix Mail. Print and mail the letters each month. Produce call reports so you know who received which letter. Provide detailed results reports including income earned. Customers appreciate Matrix Mailsm letters because, rather than the dozens of mass-mail ads they receive each week, the letters are short, to-the-point product recommendations based upon the customer’s current product  relationship with you.  The signature and name on the letter is the person most likely to answer the phone when the customer calls in response to the letter.  In other words, the Matrix Mailsm letters are relevant, easy to understand, and sent by a bank representative who can provide personal service.  Biltmore's Matrix Mailsm out performs traditional direct mail by a wide margin, and costs just a fraction of what you might expect to spend.  Traditional direct mail typically involves some sort of targeting, often coupled with an attractive, and expensive, mailing piece.  After conducting the mailing, and after waiting an appropriate period of time, the response rate typically comes back in the 2% to 3% range―or less.  That's just not good enough. Regardless of results, traditional direct mail is also expensive to sustain in any meaningful volume to achieve the long-term product growth and customer retention you desire.  Biltmore's Matrix Mailsm solves that problem with lower program costs, higher response rates and monthly results reports that include income earned calculations. Matrix Mail matrix mail direct mail bank marketing survey matrix mail matrix mail matrix mail direct mail