Rockefellersm Household Profit Scores

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Household Profit Scores

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Marketing needs profit scores for targeting and research. Rockefellersm Household Profit Scores lets marketing gain all the information needed, at a reasonable price.

Your most profitable customers aren’t always the one’s with the highest balances. Your most valuable customers may not be the ones you see in the lobby.

Now you can tell the difference.

 


The Biltmore Group
430 N. Milwaukee Avenue
Suite 5
Lincolnshire, IL  60069


e-mail or call us at:
847-276-2676
fax 847-276-2699

 

Benefits 

With Rockefellersm  you can easily and affordably add profit scores to your MCIF households records.

Each household is evaluated against set formulas and criteria and assigned to one of five profit categories.

With Rockefellersm  you can easily and affordably add profit scores to your MCIF households records.

Each household is evaluated against set formulas and criteria and assigned to one of five profit categories.

  • Use Rockefellersm  scores to enrich your target marketing, predictive modeling and research projects.

  • With profit scoring, you’ll be able to determine whether marketing or re-pricing programs effected household profitability.

  • Determine whether you should waive fees or charge fees based upon the household relationship.

 

 

Features 

  • Five household profit categories: A through D and F.
  • Once the scores are calculated, a file is created to append the scores back on to your MCIF system.
  • With each update, you’ll receive a Migration Study, showing movement of households within profit categories.